Pure Ground Ingredients

Taco Therapy

Summer 2021

Brand Identity | Web Design | Photography

A unique, welcoming brand identity for a B2B and B2C company sourcing and processing raw organic ingredients from around the world.

Work performed on behalf of Commence Studio.

Pure Ground Ingredients has had a long standing history of sourcing raw ingredients from around the world while upholding standards of sustainability and morality. In collaboration with other designers at Commence Studio, I created a blocky, hand-drawn logotype to emphasize the commitment to organic ingredients. We paired this with an ambiguous organic mark that compliments the primary logo and can be used as a supporting element throughout the brand.

Along with a full rebrand and packaging design, Pure Ground Ingredients also requested a bespoke Shopify website to build out their B2C eCommerce experience. View the website prototype here.