Taco Therapy

Summer 2021

Brand Identity

A strong and bold identity system developed for a fitness gym dedicated to their community, bringing an inclusive atmosphere to the Northern California area.

Work performed on behalf of Commence Studio.

The monogram brand mark symbolizes a swiftness of motion while bringing recognition to the brand’s namesake.

Fitlab prides itself on fitness expertise and a welcoming, inclusive service provided by the gym and trainers. Taglines and imagery where developed in collaboration with owner, Valerie, to represent these values.